“Parents are ready to spend any amount of money as doing well academically has become important. “Says Shubham Vats. Director of Achiever Learning Company. A coaching institution in Adyar. “Also parents don’t have time to coach their children. “He says. At this 16 year old institute, students pay up to Rs.10,000 a month for getting a personal tutor to come home to teach a subject. The institute also organises group classes in schools where students pay Rs 6,000 per subject a year to study in classes with 50 other students.